One 30–40 second UGC skit for Lanera Luxury Foundation, filmed by one creator aged 55–65 at home, with 3 hook takes and raw files. Written so a creator who has never heard of Lanera can film it without asking a single question.
| Item | Detail |
|---|---|
| Brand | Lanera Cosmetics |
| Product | Lanera Luxury Foundation (Soft Matte Liquid Foundation) |
| Format | UGC mini-story (skit), 9:16 vertical |
| Length | 30–40 seconds |
| Talent | 1 woman, 55–65. Partner optional (voice or hands only) |
| Locations | 2: bathroom or vanity mirror, living room couch |
| Deliverables | 1 body take, 3 hook takes, B-roll, all raw files |
| Usage rights | Paid ads on Meta and TikTok, 90 days |
| Creator fee | $200 (product shipped free by Lanera) |
| Deadline | Raw files 7 days after product arrives |
Make Problem Aware women 50+ believe a foundation can stay put on mature skin, so they tap through to the shade quiz.
Every fact below is copied from the Lanera product page, checked on 5 Nov 2026. If it isn't in this table, don't say it on camera.
| What | Exact wording / fact |
|---|---|
| Product name | Lanera Luxury Foundation |
| Brand line | "A Full Coverage Foundation Formulated For Women Over 40" |
| Mature skin | FAQ: "designed specifically for mature skin" |
| Key benefits (page checklist) | Full coverage, doesn't settle into wrinkles, hides age spots and blemishes, all natural look |
| Formula facts (FAQ) | Hypoallergenic, oil-controlling, lightweight, 24-hour wear |
| How to apply | Shake, then gently tap onto skin with a damp sponge. A small amount, built up as needed |
| Shades | 10 (L1 Ivory to L10 Sienna) + a shade quiz on the site |
| Price | $29.97 for 1 bottle (listed regular price $60) |
| Bundle | 2 bottles for $59.94 |
| Guarantee | 30-day money-back guarantee |
| Shade match | Wrong shade? Lanera replaces it free |
| Reviews | Rated 4.8/5 from 4,000+ on-site reviews |
Brand check needed: The page shows "90 Days" once and "30 Day" five times. This brief uses 30 days until Lanera confirms. Free shipping is listed for orders over $60, so don't promise free shipping on the $59.94 bundle.
She's 50–65, still cares how she looks, and is tired of foundation that makes her look older by lunchtime.
Real customer quotes (use for tone, not as script lines):
"My husband told me I look younger since I started using Lanera. I am 58 and was looking for a foundation that would not settle into my wrinkles." Sara M., verified review
"I'm 61 y/o and this is my 2nd order. This makeup is awesome, does not settle into my wrinkles." Cheryl B., verified review
"I am 55... It doesn't cake up on my face and it lasts all day." Tammy H., verified review
The one thing she should remember:
"It doesn't settle into my lines, so I finally look like myself again."
Proof you're allowed to say or show:
| Proof | How to use it |
|---|---|
| Rated 4.8/5 from 4,000+ reviews | On-screen text near the end |
| 30-day money-back guarantee | Said or shown in the CTA |
| Free shade replacement | Said once, to handle "what if the shade is wrong?" |
| Doesn't settle into wrinkles | Said in your own words, and shown in a close-up |
| The demo itself | Close-up of smile lines still smooth later in the day |
The demo is the strongest proof. Showing beats telling.
A short, warm before-and-after story told by you, about you. Framework: Before → After → Bridge.
| Hook | Type | First frame | Line (said + on screen) |
|---|---|---|---|
| A (main) | Personal story | Close-up of you at the mirror, smiling as you blend | "At [your age], my husband told me I look younger. Here's what changed." |
| B (risk test) | POV | Partner's hand on your shoulder in the mirror, you grinning | "POV: you're in your 50s and your husband still says you look younger" |
| C | Mistake | Close-up of foundation cracking in your smile lines | "The foundation mistake I made for years after 50" |
Hook B is a deliberate risk test. Film it, but we may not run it.
| Time | Said | Shown |
|---|---|---|
| 0–3s | Hook A, B or C | See hooks table |
| 3–10s | "For years, my foundation looked fine at 8am and awful by lunch. It sat in every line." | Mirror close-up: foundation creased in smile lines |
| 10–16s | "I tried primers, setting spray, expensive brands. Same thing." | Quick shots of 2–3 old products on the counter |
| 16–24s | "Then I tried Lanera. It's made for mature skin, and it doesn't settle into my wrinkles." | Shake bottle, label to camera, tap on with a damp sponge |
| 24–30s | "It's 4pm and look, still smooth. And yes, he noticed." | Close-up of smooth smile lines, then you laughing on the couch |
| 30–35s | "They have a shade quiz, and if the shade's wrong, they swap it free. 30-day guarantee too." | Phone screen showing the shade quiz, then you holding the bottle |
10 shots, 1 woman (partner optional, hands or voice only), 2 locations, 1 filming day.
| # | Beat | Shot type | Action (one per shot) | Location & props | Audio | Priority |
|---|---|---|---|---|---|---|
| 1 | Hook A | Close-up | Blending foundation, smiling into the mirror | Vanity mirror, window light | Live | Must |
| 2 | Hook B | Medium | Partner's hand on her shoulder in the mirror, she grins | Vanity mirror | None (text only) | Must |
| 3 | Hook C | Extreme close-up | Old foundation creased in smile lines | Vanity mirror | Live | Must |
| 4 | 3–10s | Close-up | Touches creased foundation, small "ugh" face | Vanity mirror, wearing old foundation | Live | Must |
| 5 | 10–16s | Insert | 2–3 old products (brand labels turned away) | Bathroom counter | Voiceover | Should |
| 6 | 16–24s | Insert | Shakes the bottle, label facing camera | Vanity | Voiceover | Must |
| 7 | 16–24s | Macro | Taps foundation on with a damp sponge | Vanity | Voiceover | Must |
| 8 | 24–30s | Extreme close-up | Smile lines still smooth, filmed 6+ hours after applying | Vanity, same light as shot 4 | Live | Must |
| 9 | 24–30s | Medium | Laughing on the couch, partner off-camera says something nice | Living room couch | Live | Should |
| 10 | 30–35s | Insert | Phone showing the shade quiz, then holding the bottle | Couch | Voiceover | Must |
Production notes
Send raw clips only. Our editor cuts the final ads.
| What | Spec |
|---|---|
| Hook takes | 3 hooks (A, B, C), 2 takes each |
| Body | 1 full take of the body script, plus 1 backup take |
| B-roll | All 10 shots on the shot list |
| Format | Vertical 9:16, 1080×1920 or higher, 30fps |
| Audio | Clear voice, no background music, quiet room |
| On-screen text | None. We add captions in the edit |
| Light | Natural window light, face lit from the front |
| File names | LAN_S3_HookA_take1.mp4, LAN_S3_Body_take1.mp4, LAN_S3_Shot08.mp4 |
| Delivery | Google Drive folder link, within 7 days of the product arriving |
| Revisions | Up to 2 re-takes of specific shots if a shot doesn't match the brief |
These protect the ad from being rejected and the brand from complaints. When in doubt, leave it out.
| Do | Don't |
|---|---|
| Talk about your own age ("At 58, I...") | Tell the viewer their age ("You're 55..."), except in Hook B |
| Say it "doesn't settle into my wrinkles" | Say it "removes," "erases," or "fixes" wrinkles |
| Say "I feel like myself again" | Say "makes you look 10 years younger" or any number of years |
| Use a real result you filmed (shot 8) | Fake the result with filters, beauty mode, or editing |
| Mention the 30-day guarantee and free shade swap | Say "90-day guarantee" or "free shipping" |
| Show the Lanera label clearly at least once | Show other brands' names or logos |
| Keep the partner moment warm and light | Make him look cold or cruel in the "before" |
| Wear your own everyday clothes | Use heavy glam makeup on the eyes or lips that distracts from the skin |
Beauty filters are a hard no. Turn off all beauty modes and face smoothing on your phone.
Reference ads (watch for pace and tone, don't copy):
| Ad | What to take from it |
|---|---|
| Lanera "POV: You're 67" | Real age makes it feel personal. We say it about ourselves instead |
| Lanera car testimonial | Casual, chatty delivery. Feels like a friend, not an ad |
| Lanera "At 64, that's everything" | Specific benefit (doesn't settle into wrinkles) said simply |
These reference ads use AI-generated presenters. We want a real person on camera.
Timeline (example dates, confirm when booking):
| Step | Date |
|---|---|
| Brief sent and accepted | 9 Nov 2026 |
| Product ships | 10 Nov 2026 |
| Product arrives (2–4 business days) | about 13 Nov 2026 |
| Raw files delivered | 7 days after arrival, about 20 Nov 2026 |
| Re-takes, if needed | within 3 days of feedback |
Rights & payment:
Contact: Moe, Creative Strategist. Questions before filming are welcome. One message with all questions is easiest.
Sources: Lanera product page (checked 5 Nov 2026) · Meta Ad Library