I work with 3 brands at a time · First ad concepts in 7 days
Creative Strategist for DTC brands

Get more winning ads without guessing what to test.

I find out why your customers buy. Then I turn it into hooks, scripts, and creator briefs. Every week I read your numbers and tell you which ads to kill, fix, or scale.

Get started Try the free ad check

Usable-or-Free Promise. If the first batch isn't something you'd run, I redo it. Still not right? You get your money back.

5case studies ~20stores I ran myself 2022running Meta ads since
Moe Saeed, seated, wearing a dark coat and navy sweater
Tripoli, LibyaUTC+2 · remote · English
Is this for you?

Built for brands already running Meta ads

A good fit if you…

  • Sell online and run ads on Facebook and Instagram
  • Have ads that worked once but are wearing out
  • Keep testing new ads but can't tell why they win or lose
  • Work with UGC creators and want better briefs

Not a fit if you…

  • Haven't launched a product yet
  • Want someone to only run the ad account
  • Need a full video team on set
How it works

The Scroll-to-Sale System

I learned this with my own money. Since 2022 I've launched about 20 stores and run every Meta campaign myself. Most didn't scale, and that taught me the difference between an ad that gets views and an ad that makes a profit. This is the system I use now.

01 · Research

Find the words

Reviews, Reddit, and your competitors' ads. I collect the exact words your customers use.

02 · Angles

Pick the bets

Who should buy and why. Each angle gets a score, so the test list is a choice.

03 · Hooks

Stop the scroll

First 3 seconds for one person and one problem. A body that keeps the promise.

04 · Briefs

Shoot it right

Briefs and shot lists your creators can film on the first try.

05 · Read

Kill, fix, scale

Hook rate, hold rate, CTR, and CPA vs break-even. One clear call per ad.

Proof · spec projects on real brands

Research in, decisions out

PetLab Co.Customer research
12 of 19

dog owners couldn't name why their dog kept itching. So the ads start with the problem, not the product.

PetLab Co.Competitor map
0 of 11

competitor ads sold what owners really want: a calm, itch-free dog. I made that open lane the first test.

LaneraHooks
4.8★

Foundation hooks for women 50+, built from real reviews and written to pass Meta's ad rules.

LaneraBrief
9

A 9-part UGC brief with a shot list, safe zones, and edit notes a creator can film from.

LaneraTest report
7.5%

checkout rate showed the real leak. The worst ad wasn't bad. The store was losing buyers.

Get started See full case studies Open a sample brief
Free ad check

Why isn't my ad working?

A bad CPA can come from four places. Each one needs a different fix.

  1. Low hook rate: people scroll past. Change the first 3 seconds.
  2. Low hold rate: the body breaks the hook's promise. Rewrite the body.
  3. Low CTR: they watch but don't want it yet. Fix the offer or the CTA.
  4. Low checkout: the ad works. The store is the problem.

Type in your own numbers. The example comes from one of my case studies.

Where is my ad breaking?

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Diagnosis

Break-even CPA Break-even ROAS

Cut-offs are my rules of thumb for cold Meta traffic: hook 25%, hold 6%, CTR 1%, checkout 30%. Your niche may differ.

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Free guide

7 reasons your Meta ads stopped working

  • The number that shows each problem
  • The fix for each one, in plain words
  • A 5-minute read, in the order you should check

Opens right away. No spam. One email a week at most.
Your options

Why not an agency, or doing it yourself?

Working with meTypical agencyDoing it yourself
Who does the workMe, every timeOften a junior on your accountYou, between everything else
Starting cost$250 audit, then monthlyHigher retainers, often with a minimum termYour time, plus wasted ad spend
Research behind each adCustomer words, competitor map, scored anglesVariesUsually a guess
Ads Manager experienceSince 2022, with my own moneyYesDepends
RiskUsable-or-Free PromiseContract termsAll yours
Pricing

Pick how you want to start

Most brands pick the middle plan. It includes the audit for free in month one.

Starter · one-time

Ad Leak Audit

$250

Find out where your ads lose money before you spend more.

  • Review of your live ads and your top 3 competitors
  • Where each ad breaks: hook, body, offer, or store
  • 5 new angles with hooks, ranked by priority
  • Delivered in 5 days
Get started
Most popular · best value Pro · monthly

Winning Ads Partner

$1,000 / month

A steady flow of researched ads and a clear call on every one.

  • Ad Leak Audit included free in month one (worth $250)
  • Customer and competitor research, kept fresh
  • 8–12 new ad concepts a month, with hooks and scripts
  • Creator briefs and shot lists, ready to film
  • Weekly test report: kill, fix, or scale
  • Async on Slack or email, calls when you need them
Get started Month to month. Cancel any time with 2 weeks' notice.
Ultimate · monthly

Full Creative Engine

$1,800 / month

Strategy plus I run the production, so the ads get made.

  • Everything in Winning Ads Partner
  • I find and manage your UGC creators
  • Production timeline and budget tracker
  • Edit notes and quality check on every cut
Get started Creator fees are paid by you, at cost.

The Usable-or-Free Promise

If my first batch isn't something you'd actually run, I redo it once. If it still misses, you get that month back in full. For the audit: if you don't get 5 angles worth testing, you don't pay.

Hiring full-time or on contract? I'm open to remote Creative Strategist and Creative Producer roles.

Get started
What happens next

From first email to first ads in 7 days

Day 1

Intro call

Your product, your numbers, your current ads.

Days 2–4

Research

Reviews, Reddit, and competitor ads, sorted by what buyers already know.

Day 7

First batch

Angles, hooks, and briefs ready for your creators.

Every week

Read and repeat

A clear call on every ad, with the next test planned.

Questions

Before you hire me

Get started
You're in Libya. Will time zones be a problem?

No. I'm on UTC+2, the same as much of Europe, and I overlap with US East Coast mornings. Most of the work is async. You get updates in writing, so nothing waits on a call.

Will you understand my brand and my customers?

That's the first thing I do. Before writing any ad, I read your reviews, your support emails if you share them, Reddit threads, and your competitors' ads. Every hook uses words your customers already use.

Why don't you have client reviews yet?

Because I'm new to client work, and I won't fake them. What I do have is years of running my own stores and ads, and five case studies you can read in full. The Usable-or-Free Promise is there so you don't carry the risk.

Is the work just AI-generated copy?

No. I use tools to speed up research, like everyone does. But the angles, the hooks, and the calls on your data come from real customer research and my own judgment. You can ask me to explain any decision.

What if I don't like the work?

If the first batch isn't something you'd run, I redo it once. If it still misses, you get that month back. Plans are month to month, so you're never locked in.

Get started

Send me one ad. I'll tell you what I'd change.

Book a 20-minute call, or email me these 3 things. I'll reply within 24 hours with one fix, free, whether you hire me or not.

1Your store link
2One ad you're running now
3Your rough monthly ad spend
Book a call moforbuisness@gmail.com

Or find me on LinkedIn.

3 brands at a time · Usable or free Get started