One 25–35 second comment-reply video for Lanera Luxury Foundation. A real creator, 55–65, answers a skeptical viewer comment and proves the answer on camera. Written so a creator who has never heard of Lanera can film it without asking a question.
| Item | Detail |
|---|---|
| Brand | Lanera Cosmetics |
| Product | Lanera Luxury Foundation (Soft Matte Liquid Foundation) |
| Format | Comment reply, talking-head UGC, 9:16 vertical |
| Length | 25–35 seconds |
| Talent | 1 real woman, 55–65. No AI presenter |
| Locations | 2: vanity mirror, parked car (daylight) |
| Deliverables | 1 body take, 3 hook takes, B-roll, all raw files |
| Usage rights | Paid ads on Meta and TikTok, 90 days |
| Creator fee | $200 (product shipped free by Lanera) |
| Deadline | Raw files 7 days after product arrives |
Make skeptical, Problem Aware women 50+ believe a foundation can stay put on mature skin, so they take the shade quiz.
Every fact below is from the Lanera product page, checked on 5 Nov 2026. If it isn't in this table, don't say it on camera.
| What | Exact wording / fact |
|---|---|
| Product | Lanera Luxury Foundation |
| Brand line | "A Full Coverage Foundation Formulated For Women Over 40" |
| Mature skin | FAQ: "designed specifically for mature skin" |
| Benefits (page checklist) | Full coverage, doesn't settle into wrinkles, hides age spots and blemishes, all natural look |
| Formula (FAQ) | Hypoallergenic, oil-controlling, lightweight, 24-hour wear |
| Price | $29.97 for 1 bottle (listed regular price $60) |
| Guarantee | 30-day money-back guarantee |
| Shade match | Wrong shade? Lanera replaces it free |
| Reviews | Rated 4.8/5 from 4,000+ on-site reviews |
Brand check needed: The page shows "90 Days" once and "30 Day" five times. This brief uses 30 days until Lanera confirms.
She's 50–65, has bought foundations that promised to work on mature skin, and they didn't. She's not against makeup. She's against being lied to.
Real customer quotes (tone reference):
"I'm 61 y/o and this is my 2nd order. This makeup is awesome, does not settle into my wrinkles." Cheryl B., verified review
"I was very skeptical but this stuff is AMAZING!!!... Picture taken with no filter after 10 hours of wear and it still looks amazing." Kelly S., verified review
The one thing she should remember:
"I didn't believe it either. Then I saw my face at 4pm."
| Proof | How to use it |
|---|---|
| The demo | Morning vs. afternoon close-up, same light. The strongest proof |
| Rated 4.8/5 from 4,000+ reviews | On-screen text |
| A real review quote | Cheryl B.'s line as on-screen text |
| 30-day money-back guarantee | Said in the CTA |
| Free shade replacement | Said once, to handle the shade worry |
You read a doubtful comment, then answer it like you're talking to a friend who asked a fair question. Framework: Problem → Solution → Proof.
Placeholder comment (on screen): "Does this actually work on older skin or does it sit in the wrinkles like every other one?"
| Hook | First frame | Line (said + on screen) |
|---|---|---|
| A (main) | Comment bubble on screen, you reading it in the car, eyebrow raised | "Fair question. I'm [your age], so here's my honest answer." |
| B (risk test) | Close-up of you smiling, comment bubble beside you | "Do age spots ruin your confidence as a woman over 50?" |
| C | Split frame: your face at 8am and at 4pm | "I didn't believe it either. Here's 8 hours later." |
Hook B tells the viewer her age, which Meta's personal attributes policy may reject. Film it as a risk test only.
| Time | Said | Shown |
|---|---|---|
| 0–3s | Hook A, B or C | See hooks table |
| 3–9s | "I get it. I'd stopped wearing foundation to dinners because it creased by dessert." | You in the car, talking to camera |
| 9–16s | "This one's made for mature skin. Full coverage, and it doesn't settle into my lines." | Vanity: shake bottle, label to camera, tap on with damp sponge |
| 16–23s | "This was 8am. This is 4pm. Same light, no filter." | Morning close-up, then afternoon close-up of smile lines |
| 23–28s | "Over 4,000 reviews, 4.8 stars. Women like us, not models." | Phone scrolling the reviews, text "4.8/5 from 4,000+ reviews" |
| 28–33s | "Take their shade quiz. Wrong shade, they swap it free. And there's a 30-day guarantee." | Shade quiz on phone, then you holding the bottle |
8 shots, 1 woman, 2 locations, 1 day.
| # | Beat | Shot type | Action | Location & props | Audio | Priority |
|---|---|---|---|---|---|---|
| 1 | Hook A | Medium | Reads the comment on her phone, eyebrow raised | Parked car, daylight | Live | Must |
| 2 | Hook B | Close-up | Smiles at camera | Parked car | Live | Must |
| 3 | Hook C / 16–23s | Extreme close-up | Smile lines at 8am, just applied | Vanity, window light | None | Must |
| 4 | 3–9s | Medium | Tells the "creased by dessert" story | Parked car | Live | Must |
| 5 | 9–16s | Insert | Shakes bottle, label facing camera | Vanity | Voiceover | Must |
| 6 | 9–16s | Macro | Taps foundation on with damp sponge | Vanity | Voiceover | Must |
| 7 | Hook C / 16–23s | Extreme close-up | Same smile lines at 4pm, same angle and light as shot 3 | Vanity | None | Must |
| 8 | 23–33s | Insert | Scrolls reviews, then shade quiz on phone | Car or vanity | Voiceover | Must |
Production notes: Shots 3 and 7 are the proof. Same angle, same window light, 8 hours apart, no filters. That's what makes the claim believable.
| What | Spec |
|---|---|
| Hook takes | 3 hooks (A, B, C), 2 takes each |
| Body | 1 full take + 1 backup |
| B-roll | All 8 shots |
| Format | 9:16, 1080×1920 or higher, 30fps |
| Audio | Clear voice, no music, quiet car (engine off) |
| On-screen text | None. We add the comment bubble and captions in the edit |
| File names | LAN_S2_HookA_take1.mp4, LAN_S2_Body_take1.mp4, LAN_S2_Shot07.mp4 |
| Delivery | Google Drive link, within 7 days of product arrival |
| Revisions | Up to 2 re-takes of specific shots |
| Do | Don't |
|---|---|
| Talk about your own age | Tell the viewer her age (except Hook B) |
| Say it "doesn't settle into my lines" | Say it "erases," "removes," or "fixes" wrinkles |
| Show the real 8am vs. 4pm result | Use beauty filters, smoothing, or retouching |
| Answer the comment kindly | Mock or scold the commenter |
| Mention the 30-day guarantee and free shade swap | Say "90-day guarantee" or "free shipping" |
| Show the Lanera label clearly once | Say "10 years younger" or any number of years |
| Reference | What to take from it |
|---|---|
| Lanera "At 64, that's everything" | One clear benefit, said simply |
| Lanera car testimonial | Casual car setting, chatty delivery |
These reference ads use AI-generated presenters. This brief requires a real person, which builds more trust with a skeptical audience.